Ride & Drive Test Event | NOKIAN TYRES
Nokian Tyres partnered with Copper Mountain to put together a ride & drive test event. Nokian Tyres' dealers traveled from across the country to put Nokian's winter rated tires to the test versus their competitors. I was tasked with creating a video to specifically show the difference between Nokian Tyres' all-weather tire and the competitor's all-season tire. Over two days, I had a total of about 4 hours to capture the dealers making their way through the test courses with 3 cameras to get as many different perspectives as I could. On top of this, I had to make sure we were collecting enough interview assets to put together a cohesive final product.
