DO DENVER BETTER PROMO | 303 MAGAZINE
303 Magazine approached me about Do Denver Better, a new video series devoted to driving readership to existing articles outlining the best spots to visit in Denver. The goal of this promo was to create the feeling that 303 knows how to have a great day around Denver. Because all of the extras were our friends and we had a single day window to have everyone together, the shoot started early and ended late. Utilizing 303 Magazine's connections with local establishments, we managed to orchestrate this multi-location shoot around some of Denver's premiere hotspots.
DO DENVER BETTER SERIES | 303 MAGAZINE
Following the promotional video, I worked together with 303 Magazine to conceptualize an easily share-able and digestible short video series that would promote readership to some of 303 Magazine's existing articles. What resulted was nearly 40 of the videos showcased above on 303's Facebook page; many of which went viral and scored anywhere from 30k to over 100k organic views each within their first week of release. Before this series, 303 Magazine's video posts averaged below 1,000 views. The ability to watch these videos without sound, digest the information easily, and learn some great new spots around Denver and Colorado made for a very successful series.
DENVER FASHION WEEK | 303 MAGAZINE
303's Denver Fashion Week is the largest fashion show in Denver, made up of multiple days of runway shows and an incredible line-up of locally and nationally recognized designers. For 2018 DFW, I was asked to create recap videos for each day. This required shooting late until the end of each runway show, then returning home to edit and deliver the recap that night for early morning posting.